Our team held a design workshop with Tempur to define our goal and target together.
The Challenge
How might we introduce products that benefit back health in a service affordable for young generations?
The Outcome
A service that offers installment schemes to institutions, companies, and the younger generation, along with a gateway cushion product that improves the back health of people who sit for long periods.
Introduction
Our initial HMW from Tempur is, "How might we design a multi-functional product that promotes comfort while working and being active at home?" This question arose due to the COVID-19 pandemic, which has led to changes in our living situations. As people spend more time at home, new solutions and functions are necessary.
We also aim to create an accessory that introduces Tempur's foam to a younger target group, specifically those aged 25-35. Currently, their main target group is around the age of 35+.
In the end, we offer installment plans for organizations, businesses, and individuals, as well as a product for better back health during extended periods of sitting.
Duration: 2 Month
My Role: UX Research, Service Design, and Graphic Design
Organizer: Design School Kolding, Denmark
Collaborator: Tempur Sealy
My Role: UX Research, Service Design, and Graphic Design
Organizer: Design School Kolding, Denmark
Collaborator: Tempur Sealy
Research and Design Process
Co-Creation Workshop with Tempur
To better understand Tempur's expectations and benefit from their knowledge, we held a co-creation workshop at their company.
Three Tempur participants and four of our group mates worked together to define design challenges and clarify the project direction. We started with an icebreaker that included physical exercises, followed by activities that encouraged participants to consider diverse needs and reflect about different people they are not used to thinking about. Finally, we held voting and feedback sessions to confirm the most interesting ideas together.
Co-Creation Workshop,
Probing and Interview with Users
Probing and Interview with Users
After the workshop with Tempur, we co-created and interviewed six students aged 23-35 to understand their sitting habits, household activities, and accessory preferences.
Main findings:
1. They prioritize comfort over ergonomics.
2. They sit for over 8 hours a day.
3. Limited interest in specialized products due to space and decor style.
2. They sit for over 8 hours a day.
3. Limited interest in specialized products due to space and decor style.
Main Insights Based on the Previous Researches
From our previous research, we have identified three important insights and directions to focus on:
Service Blueprint and User Journey Map
The scheme includes 2 types of offers for Institutions and Companies, with employees having open-ended contracts for longer installment period agreements. We have analyzed the benefits of B2B2C stakeholders participating in the scheme to complete the user journey.
Visual Identity of the New Service - TakeCare from TEMPUR
UI Prototype
for TakeCare Service
for TakeCare Service
To complete the Service Blueprints, User Journeys, and a B2B model, we made a mockup website. The site showed a simple user journey and featured a fresh character that would appeal to a younger audience.
Based on the premises and the scheme, we have decided to develop a gateway product for Tempur World.
Our goal is to create a product that improves the back health of young generations during long sitting sessions.
Our goal is to create a product that improves the back health of young generations during long sitting sessions.
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Collaborating Real Time with TEMPUR Denmark
Huang Syuan Yun & Nina Próchniewska
Product Design / Textile Design
Alice Mingotti / Anja Ladefoged
Alice Mingotti / Anja Ladefoged
